Your resume plays a fundamental role in helping you land your dream job. Therefore, your resume should be an accurate representation of yourself and highlights your achievements, qualifications, and experiences. While most of us may do a fine job explaining our achievements and what we did in our roles on a day-to-day basis, recruiters now look for measurable metrics and results. Therefore, your potential employers will want to look at your strengths and experiences backed up with tangible accomplishments indicating that you’ve impacted your previous roles. Adding metrics and KPIs can be challenging. Therefore, you should consider engaging with professional resume writing services that can help you include metrics that differentiate you from other applications. Let’s take an in-depth look at how metrics and KPIs can transform your resume.

Why Add Metrics and KPIs?

Metrics and KPIs demonstrate to recruiters that you made a tangible impact on the operations of your previous organizations. This is important, especially if you’re applying for executive-level positions where simply outlining your day-to-day responsibilities is not enough. Recruiters want to see results and numbers backing up achievements. Someone applying for a top-level position must show their capability to provide impactful solutions to problems the company has to deal with. When creating a resume, numbers speak louder than words. Always show instead of tell. KPIs and metrics make your claims more believable. Instead of using exaggerated language, include metrics to demonstrate your unique skills and increase your credibility. Metrics and KPIs also show that you’re results-driven and action-oriented. These numbers will provide better insight to recruiters on how you can apply your skills to add value to your new organization.

What Kind of Metrics and KPIs To Include?

You will be able to find relevant metrics to incorporate in your resume, no matter what type of role or industry you work in. For example, metrics related to sales and revenue, profitability, costs, people, marketing, performance, and operations are commonly included in resumes. The metrics available are dependent on the type of industry you work in. Here are some questions to help you brainstorm the metrics you should include.

Sales and Revenue Metrics

  • Revenue Growth: You can include a revenue growth metric by listing the increase in revenue that came due to your efforts on a month-over-month or year-over-year basis for a given product or service.
  • Conversion Rate: You can explain how much you increased conversions.
  • Frequency: You can include the frequency of sales campaigns you executed over a period of time.
  • Customer Growth: how much customer growth did your organization experience under your watch?
These metrics are ideal for people in the sales industry who want to highlight their achievements when pursuing their next role.

Profitability Metrics

  • Net Profit: You can list the company’s net profit growth that came as a result of your efforts.
  • Project Costs: You can include the percentage decrease in the overall costs of a specific project that came under your supervision.
These metrics are ideal for management accountants and finance professionals who want to highlight their achievements when pursuing their next role.

Recruitment and HR Metrics

  • Interview and Hiring Metric: You can include the number of people you interviewed and hired for advertised jobs in a given period.
  • Retention Metrics: The metric details the improvement in employee retention due to your efforts.
  • Engagement: The quantifiable steps you took that increased employee engagement within your organization.
These metrics are ideal for HR professionals who find it hard to quantify their achievements in their previous roles.

Marketing Metrics

  • Cost per Conversion: You can include conversion costs and how much you were able to reduce them.
  • ROI: You can list the results of your advertising campaigns and the number of customers you manage to obtain as a result of these campaigns.
  • Content Creation: The number of articles and blogs you managed to write in a given period and their impact on your audience.
  • Emails: The number of emails sent in a given period and the open/response rate you achieved.
  • Phone Calls: How many phone calls you made and the percentage you were able to convert successfully.

How To Incorporate Metrics?

When adding metrics to your resume, it is essential to put them in context to ensure that recruiters understand what you’re trying to explain. Try and answer the following questions for your readers:
  • When did you achieve the metric?
  • How did the metric benefit your employer?
  • Why is this metric important to the role you’re applying for?
The metrics you include and how you fit them are essential because they will highlight your importance to the organization and show you’re an impact player. It will also demonstrate that you’re able to drive positive change and make improvements to improve process efficiency.

Where Should KPIs Go on Your Resume?

Once you’ve identified the KPIs, it is crucial to place them on your resume strategically. KPIs, in most cases, will appear in your resume’s work experience section. As you know, using numbers and figures from your work from the past is highly effective, and it is essential to highlight them in bold to grab the attention of your hiring manager. Strategically place them next to every work experience and ensure they complement the skills and career achievements mentioned on your resume. Make them legible and easy to find.

Creating a Compelling Resume

It can be hard to include such metrics in your resume. Therefore, you should consider hiring online resume writing services that can help create a resume full of metrics and KPIs. If you’re looking for one, there’s none better than Resu Consulting. We are experts in creating tailored resumes that leave a lasting impression on recruiters. Our solutions and services are one of a kind, and we’ve developed countless resumes that have helped our clients land jobs in elite and distinct companies across the globe. So, what are you waiting for? Schedule your free consultation with our expert today!
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